sports marketing
azad besharati; najaf aghaei
Abstract
The purpose of this study was to investigate the factors affecting the attraction of sponsors for domestic sports events in the state of sanctions. This study is descriptive-correlational, and in terms of purpose is applied and in terms of method of collecting data is in field. The population of this ...
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The purpose of this study was to investigate the factors affecting the attraction of sponsors for domestic sports events in the state of sanctions. This study is descriptive-correlational, and in terms of purpose is applied and in terms of method of collecting data is in field. The population of this study was the professors of sports management, senior and middle managers of the general departments of sports and youth, managers of sports clubs of the governorates of Kurdistan and Kermanshah provinces and the managers of the companies that have supported sports events in recent years. Sampling was done in a purposeful and accessible way. The reliability of the instrument was confirmed using Cronbach alpha (0/84) method and construct validity. Data analysis was done using SPSS and PLS software at the level of P≤0.05. Based on the route analysis, it was found that the variables of environmental factors of events and sponsorship have a direct positive and significant effect on the factors of organizing the event, the factors of applicants for financial support and the effectiveness of financial support of events and explains 74, 45, and 23% of their variables, respectively. The proposed model can well show the capacity of different dimensions of attracting sponsors to participate in sporting events for promoting sports. The present model shows the basic constructs of the relationship between environmental factors, factors of financial support applicants, event organizers and the effectiveness of financial support and at its level, it is able to explain its predicted functions.
behnam Kohi Kamali Dehkordi; Hossein Poursoltani Zarandi; Najaf Aghaei
Abstract
The research method was observational correlational study. The statistical population of this study was all spectators of the volleyball league in 2016. The sample size was estimated to be 384 by using of the Cochran formula for an unidentified society. To collect data, Mahoney's Attitude and Behavioral ...
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The research method was observational correlational study. The statistical population of this study was all spectators of the volleyball league in 2016. The sample size was estimated to be 384 by using of the Cochran formula for an unidentified society. To collect data, Mahoney's Attitude and Behavioral Loyalty Questionnaire (2000) and Soleymani’s Aesthetic Questionnaire of Sports Facilities (2010) were used. Validity and reliability of these questionnaires (the aesthetics of the sports complexes, 0.95, attitudinal loyalty 0.77 and behavioral loyalty 0.72), were confirmed to be high and acceptable. In order to analyze the data, skewness and kurtosis test, Pearson correlation coefficient and structural equations modeling were used. Regarding the results of this research, there was a significant relationship between aesthetic and its components with attitude and behavioral loyalty. The AMOS software outputs confirmed the matrix of the research model (GFI = 0/98, NFI = 0/93, IFI = 0/95, CFI = 0/99 and RMIEA = 0/051). According to the results of the research, it seems that the aesthetics of sport complexes and its components is one of the most important factors affecting on the loyalty (attitude and behavior) of the supporters of the teams and customers of these sports complexes. thus, it is recommended that, in view of the role of the environmental component in creating behavioral loyalty and the role of the form component in creating attitudinal loyalty, the amount of these loyalty among volleyball players have to be increased.
Zahra Kabiri; Reza Saboonchi; Najaf Aghaei
Abstract
The purpose of this research was to determining the Mediating Role Social Capital in the causal Effects professional ethics of the managers on the citizenship civic moral among football clubs fans in Premier League Football of Iran. The research method is descriptive correlational. The statistical population ...
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The purpose of this research was to determining the Mediating Role Social Capital in the causal Effects professional ethics of the managers on the citizenship civic moral among football clubs fans in Premier League Football of Iran. The research method is descriptive correlational. The statistical population of this research was all the fans of the national football league in 1397, watch their favorite football team matches. Using the sample size formula for an unlimited society, 320 people were selected as samples, three questionnaires were used to collect information: Eidi and colleagues' professional ethics questionnaire (1395), the researcher-made citizenship ethics questionnaire and Goshal and Nahapit social capital questionnaire (2002). Collected data were analyzed by inferential methods such as Pearson correlation coefficient, Sobel test and structural equation model. The results of the research showed that there is a significant relationship between professional ethics and its components and social social capital (r=0/717) and its components with the citizens' ethics (r=0/581) of the supporters. The AMOS software outlets indicate the fitting suitability of the structural model. (NFI=0/9، IFI=0/97، RMSEA=0/07 و CFI=0/97 indicate the fit of the structural model). According to the results: The Sobol Amount statistic is equal to 8/314, which is at 99% confidence level, Significant reporting was reported (P-Value≤0.05). It seems that social capital of the club can act as a mediating variable between the managers' ethics and civil ethics and the citizenship of the fans, and professional ethics, thereby, reveal their effects on the ethics of the citizenry of the fans.
